“Easy reading is damn hard writing.” – Nathaniel Hawthorne
I’m Fay Nyberg, a journalist and editorial freelancer based in Northumberland, North East England. I live close to Newcastle Upon Tyne but work globally, with some clients as far away as Sunderland, the US and UAE.
I write purposeful content that builds trusts, connects with your audience and drives sales and leads. I work with you to create goal aligned content that uses analytical and audience insight. How?
My editorial skills complement my content marketing and SEO background for a people and data-driven approach. Before I became an independent content consultant, I set up and managed the content departments at two of the UK’s leading digital marketing agencies. I’ve also worked in university and schools marketing, maximising impact from low cost tactics. I know how to develop content processes and build effective strategies that make use of statistics. I also understand how to get your content noticed by search engines as well as your target audience, so it earns trust, awareness and links.
As a qualified journalist and ex-agency head of content/copywriting with PR and content design experience, my strengths include:
- writing content that ticks all the boxes when it comes to tone of voice and SEO
- helping clients to make more of their existing content through analysis and planning
- seeing the bigger picture of where content lies in a customer journey, what it needs to do and how
- managing content projects, blogs, digital publications and website re-designs
- interim or long-term marketing and communications support for schools
I’ve always loved learning about those around me. I like to understand what makes people tick or talk and how words make us feel. I studied English Literature at Sheffield University. I also have a Professional Publishers Association accredited Master’s Degree in Magazine Journalism from the same Russell Group university.
I hold National Council for the Training of Journalists qualifications in:
- Media Law
- Public Administration
- News Writing
I also hold a certificate in Leadership Communications PR (distinction).
I’ve got a nose for the best news angle. I know how to dig beneath the surface when researching a topic. And, I’m well-practised in drawing the best out of an interviewee. Above all, studying literature and journalism taught me about people and telling stories they want to hear.
I work on content projects with:
- B2B brands
- ecommerce websites
- SaaS providers
- trade and consumer publications
- SEO and digital marketing agencies
- content marketing agencies
- universities and public sector organisations
I also support schools (primary/secondary/sixth forms/academies) with:
- interim marketing communications support
- long-term marketing communications support
- media relations
- website content management
