“Easy reading is damn hard writing.” – Nathaniel Hawthorne

I’m Fay Nyberg, a content consultant, journalist and copywriter based in Northumberland, North East England. I live close to Newcastle Upon Tyne but work globally, with some clients as far away as Sunderland, the US and UAE. Whether your company is five miles up the road or a ten-hour flight away, I like to work as an extension of your team. When I work with you, I learn about your company, goals and audience. I aim to add as much value as possible.

I believe in writing purposeful content that drives leads, sales and builds audiences. I work with you to create content that’s aligned to your goals and uses analytical insight. How?

My editorial skills complement my content marketing and SEO background for a people and data driven approach. In the run up to becoming an independent content consultant, I set up and managed the content departments at two of the UK’s leading digital marketing agencies. I know how to develop content processes and build effective strategies that make use of statistics. I also understand how to get your content noticed by search engines as well as your target audience, so it earns trust, awareness and links.
 
As a trained journalist and content marketer, my strengths include:
  • helping clients to make more of their existing content through analysis and planning
  • creating content calendars and writing content that ticks all the boxes when it comes to brand tone of voice and style
  • managing content projects and blogs

I’ve always loved learning about those around me. I like to understand what makes people tick or talk and how words make us feel. I studied English Literature at Sheffield University. I also have a Professional Publishers Association accredited Master’s Degree in Magazine Journalism from the same Russell Group university.

I hold National Council for the Training of Journalists qualifications in:
  • Media Law
  • Public Administration
  • News Writing
I’ve got a nose for the best news angle. I know how to dig beneath the surface when researching a topic. And, I’m well-practised in drawing the best out of an interviewee. Above all, studying literature and journalism taught me about people and telling stories they want to hear.
Check out my writing samples

I ‘m a Hubspot Inbound certified content strategy and creation consultant.  I work on content projects with:

  • B2B brands
  • ecommerce websites
  • SaaS providers
  • trade and consumer publications
  • SEO and digital marketing agencies
  • content marketing agencies
  • universities and public sector organisations
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