I believe in writing purposeful content that drives leads, sales and builds audiences. I work with you to create content that’s aligned to your goals and uses analytical insight. How?
My editorial skills complement my content marketing and SEO background for a people and data driven approach. In the run up to becoming an independent content consultant, I set up and managed the content departments at two of the UK’s leading digital marketing agencies. I know how to develop content processes and build effective strategies that make use of statistics. I also understand how to get your content noticed by search engines as well as your target audience, so it earns trust, awareness and links.
As a trained journalist and content marketer, my strengths include:
- helping clients to make more of their existing content through analysis and planning
- creating content calendars and writing content that ticks all the boxes when it comes to brand tone of voice and style
- managing content projects and blogs